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EUROPE BUILDS by BORRN
EUROPE BUILDS by BORRN

How to lead with product intuition—not just data

With Renia Rigopoulou

How do you ‘Orphimize’ the music world? And why does a top product leader ban the phrase data-driven?

In this episode we sit down with Renia Rigopoulou, Group Product Manager at Orfium—the Greek-born scale-up that helps labels and publishers detect, claim, and monetize music across YouTube, TikTok, Instagram and other UGC platforms. Renia walks us through a decade of building products at eBay, Deliveroo, InstaShop, and Blueground, and discussed why she prefers data-informed to data-driven decision-making and how “be the user” became her golden rule (including engineers fixing bugs in greasy kitchens). We also discuss the benefits—and limits—of Greece as an R&D hub for a global business and why the the one skill she’d double-down on tomorrow is resilience

Whether you’re scaling a rights-management platform or just trying to ship features with impact, Renia’s playbook on revenue focus, cross-functional empathy and global product thinking is packed with field-tested takeaways.


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