Peter Economides – Rebranding Greece
Legendary brand strategist, Peter Economides, stops by Ouzo Talk to talk all things brand with Tom and Nick! From his beginnings growing up in a Greek family in South Africa, to scaling the heights of brand, marketing and advertising, Peter is one of Greece’s – and the diaspora’s – great minds. Famed for (among other things), working on Apple’s Think Different campaign, where he worked directly with Steve Jobs, Peter has gone on to do amazing things for brands including; Audi, Campari, Coca-Cola, Citibank, Gillette, Heineken, Levi’s, Nestlé and Unilever among many others. His 2011 presentation, ‘Rebranding Greece’ is also a pivotal moment in the Greek economic crisis, providing a vision for how Greece could find a path out of the doldrums. Whether you’re looking to begin your own startup, or need inspiration to rebrand your business, Peter’s the man to listen to!
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