How WeArisma helps the world's biggest brands with influencer marketing, with Jenny Tsai
How much vision and grit does it take to become a global pioneer in influencer marketing and insights?
On our fourth episode, we are joined by Jenny Tsai, Founder and CEO of WeArisma, a leading earned influencer analytics company that works with companies like Marc Jacobs, Westfield and Polaroid to help them measure and grow their influencer marketing. Founded in 2015, way before the influencer phenomenon took off, today WeArisma is used by over 40 global brands, including some of the world’s most valuable luxury and Fortune 500 brands.
Join us for a discussion on the strategies that help a start-up build strong relationships with leading brands, the evolution of influencer marketing, the importance of adaptation, and the role of AI or cultural nuances in scaling up a global influence analytics company.
Learn more about EUROPE BUILDS: https://byborrn.substack.com/p/does-europe-build-real-innovation
Read an interview by Jenny on how We Arisma transforms influencer marketing, social media ranking and building brand affinity with Gen Z: https://www.maddyness.com/uk/2023/08/09/knowing-and-growing-your-influence-with-wearsima/
