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Kathimerini launched the "Reimagine Tourism in Greece" initiative last week, an attempt to explore the future of tourism in Greece and the need for sustainability in the industry. The timing couldn’t be better as tourists are already filling the streets of Athens and other popular destinations to enjoy their holidays in Greece. While tourists flock to Greece, however, Greeks are finding it increasingly difficult to afford a holiday in the country, and studies show almost half of Greeks cannot afford a one-week holiday this summer. Iliana Magra, a journalist with Kathimerini, joins Thanos Davelis to explore the importance of this new initiative on tourism, look at what Greece should expect from this summer tourism season, and break down how this is impacting Greeks.

You can read the articles we discuss on our podcast here:

Tourism is in need of shifts

Tourism set for record takings

Only 50% of Greeks will go on holiday this summer

The last Greek summer

Battle for the undecided in final stretch

Turkey’s finance minister signals gradual shift to conventional policy