podlist.gr

νέο Marketing Factories

Marketing Factories

Marketing · Επιχειρήσεις

Behind the scenes of the most effective marketing teams.

Most marketing stories start with the idea. Marketing Factories starts with the system behind it.

Hosted by Dafni Prosalika (Partner, REBORRN) and brought to you by Effie Europe (EACA) and REBORRN, Marketing Factories goes behind the scenes of the most effective marketing teams.

We sit down with senior marketing leaders from some of the most iconic global brands, inside their "factories" to uncover what usually stays behind closed doors: the rituals, agency dynamics, and high-stakes decisions that turn creative sparks into repeatable,

επεισόδια 8
διάρκεια 8 ώρες
συχνότητα κάθε 3 εβδομάδες
επεισόδιο πριν
ηλικία
προσθήκη πριν

From "No Longer Cool" to Double-Digit Growth | Inside the Guinness Marketing Factory

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes Grainne Wafer, Global Category Director, Guinness & Beer at Diageo, recorded at the Gravity Bar in the Guinness Storehouse in Dublin. Grainne has spent over 25 years at the company and leads Guinness end to end, from the billion-dollar brewery investment in Ireland to the...

Growing Brand Equity for a Commodity | Inside the Deutsche Telekom Marketing Factory

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes Ulrich "Uli" Klenke, Chief Brand Officer of Deutsche Telekom, recorded at its Bonn headquarters. Ulrich stewards the world's most valuable telecoms brand, worth $96.2 billion by Brand Finance, and he starts from a problem every marketer knows: when connectivity is a...

The €1 Billion Problem Nobody Talks About | WFA x EACA Special Marketing Factories

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes two of the most senior voices in the industry, from opposite sides of the table: Charley Stoney, Chief Executive Officer of EACA (the European Association of Communications Agencies) and President of VoxComm, and Stephan Loerke, Chief Executive Officer of the WFA (World...

How adidas Went From Loss-Making to Most Talked-About Brand | Inside the adidas Marketing Factory

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes Roy Gardner, Vice President of Brand Activation, Europe at adidas. Roy is responsible for shaping, localising and allocating the brand's marketing investment across 19 European markets, leading a team of around 120 people across omnichannel, digital, media and...

Effie Special: Turning Litter Into Loyalty | Inside the McDonald's Nordics Marketing Factory

In this special episode of Marketing Factories, released to mark the opening of Effie Awards Europe 2026 entries, REBORRN partner Dafni Prosalika welcomes Staffan Ekstam, Nordic Marketing and Brand Strategy Director at Food Folk Sverige AB (McDonald's Sverige), and Petter Dixelius, Creative Director and Partner at NORD DDB STHLM.Back in December 2025, on the day following the Effie Awards...

How Heineken Became the World’s Most Creative Brand | Inside the HEINEKEN Company Marketing Factory

In this episode of Marketing Factories, REBORRN partner Dafni Prosalika welcomes Rob van Griensven, Global Digital Director at the HEINEKEN Company, who shares insights from his 18-year journey with the HEINEKEN Company. Transitioning from his global digital leadership role for the Heineken brand to leading Marketing Transformation for the entire HEINEKEN Company, Rob discusses how the...

The 2-Year Process That Revived an $18 Billion Icon | Inside the Fanta Marketing Factory

Fanta is an $18 billion brand sold in over 180 countries. For the past three years, Ibrahim Khan, Fanta's Global Marketing VP, has been tearing it apart and rebuilding it from scratch.In Episode 2 of Marketing Factories, Ibrahim joins Dafni Prosalika to reveal the strategy behind the brand's biggest-ever gaming campaign, launched with Xbox and Activision Blizzard across 60+ markets, and why it...

How Sound Became Magnum's Most Valuable DBA | Inside The Magnum Ice Cream Company Marketing Factory

After decades under the Unilever umbrella, one of the world’s most iconic indulgent brands is striking out on its own. The mission? To build a marketing machine from the ground up that is lean, fast, and unapologetically intentional.In this episode, Tobias Sparnaaij (Global Marketing Lead Masterbrand and Sticks Portfolio, Magnum) and Bruno Yanagui Gomiero (Global Planning Director, Lola...